Rees Associates, Inc. - One-to-One Marketing

To create a customer for life one must deliver targeted information to each consumer. This can be accomplished by using the Intelligent Inserting capabilities of Rees Associates. Based on unique consumer database information, a customized one-to-one package can be delivered. The customer’s package will be selectively collated and prepared for mailing.

Gender, age or any household specific data can be used to customize the message and the package contents to each recipient. An ongoing dialogue can be developed with customers based on past responses and future desired marketing offerings. This offers the direct marketer a way to cross sell into other product lines using different offers based on recipient data.