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With Intelligent Inserting, Rees extends the customization of selective inserting utilizing computer and optical scanning technology, and intelligently collates and inserts package contents based on individual database records. Driven by database attributes beyond the basic address, each individual consumer package contains inserts and information that meets the customer's specific profile and needs.
Car owners recieve information specific to their make and model. The golf enthusiast who lives across the street gets the latest information on new golfing equipment. All of these different packages will be in one mail stream.
Test versions can be combined to simulate the control version using a common outer envelope. This is successfully completed without sacrificing postage savings or delivery timing.